Shopify is one of the most popular eCommerce platforms out there. It offers an easy-to-use interface, a wide range of features, and a vast app store. However, despite all these benefits, Shopify stores still need a native mobile app. In this blog post, we’ll explore the reasons why.
1. Better user experience
A native mobile app offers a better user experience than a mobile-optimized website. Native apps are optimized for mobile devices, loading faster and providing a smoother browsing experience. In addition, native apps can offer better navigation, easier checkout, and more personalized user experiences.
2. Increased engagement
Mobile apps are more engaging than mobile websites. According to a study by App Annie, users spend 90% of their mobile time on apps. If your Shopify store has a native mobile app, you’re more likely to engage your customers and keep them returning.
3. Push notifications
Push notifications are a powerful marketing tool that can help you drive sales and engage your customers. With a native mobile app, you can send push notifications directly to your customers’ devices, alerting them about new products, promotions, and sales.
4. Improved brand recognition
A native mobile app can help improve your brand recognition. Mobile apps are more visible on customers’ devices than mobile websites, which means that your brand logo and app icon are more likely to be seen. In addition, customers are more likely to remember your brand if they have a native app installed on their devices.
5. Faster checkout
A native mobile app can offer faster checkout than a mobile website. With a mobile app, you can save customers’ payment and shipping information, making future purchases faster and easier. This can help reduce cart abandonment and increase sales.
6. Offline access
A native mobile app can offer offline access to your store. This means that customers can browse your products and add items to their cart even when they don’t have an internet connection. Once they regain an internet connection, their cart will automatically update.
7. Increased customer loyalty
A native mobile app can help increase customer loyalty. You can build stronger relationships with your customers by offering a more personalized experience, faster checkout, and push notifications. In addition, customers are more likely to return to a store installed on their device, as it’s more convenient than browsing a website.
8. Competitive advantage
Finally, having a native mobile app can give you a competitive advantage. While not all Shopify stores have a native app, those can offer a more engaging and convenient shopping experience. This can help you stand out from your competitors and attract more customers to your store.
In conclusion, there are many reasons why Shopify stores need a native mobile app. From improved user experience and increased engagement to faster checkout and offline access, a native app can help you build stronger customer relationships and increase sales. If you’re a Shopify store owner, it’s worth considering creating a native mobile app for your store.