As you are expanding your e-commerce business (as in when sales are starting to grow) you will probably begin to consider an e-commerce mobile app. For many businesses, this is the next logical step. But how do you know if it is right for you? The following questions should guide you in your thinking.
Are you experiencing a drop in sales?
If the sales process is quiet and you don’t feel that there is enough happening in this area then this is a very good sign that you need an app.
You may find that you are looking at a steadily declining sales chart. If this is the case then an app will allow for quick, real-time servicing of new customers. It will also allow for a widening of your customer base because you’ll easily support new customers.
The result? More sales.
Is your marketing flat?
When your marketing campaigns are producing few tangible results it is time to get yourself a mobile app.
A mobile app allows for targeted marketing through push notifications. You can send personalised messages to customers and prospects instantly. These messages are highly effective marketing tools that will ensure that your customers are both more aware of your products and more likely to be pushed further down the sales funnel.
On top of that, you can also send them fantastic deals and discounts that build customer loyalty and increase the chance of referral marketing and brand advocacy.
Are you slow on delivery and fulfilment?
When you’re getting things to customers late and you’re not responding to queries on time, you need to speed things up.
For example, your customers can actually receive updates about their orders through an e-commerce mobile app. This means there is an increase in customer satisfaction and trust in your company.
You will also find that your customer interaction can be in real time. This reduces the potential for problems and issues around orders.
What about updates?
Customers love to receive news about updates that are important to them. If you have a new product range coming up or a change in product information, a mobile app is the quickest way to get that information to customers.
Using a mobile app is a great way to make sure you keep your customers in the loop.